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The role of tourist satisfaction in mediating destination loyalty: Empirical evidence on natural dye batik in Indonesia

Yohan Wismantoro, MG Westri Kekalih Susilowati, Amalia Nur Chasanah, Bambang Sudiyatno
Innovative Marketing Volume 20 2024, Issue #4

Using framing and nudging to increase COVID-19 vaccine willingness: An experimental study

Robert Schorn, Verena Christl, Kathrin Oberhofer
Innovative Marketing Volume 20 2024, Issue #4

The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan

Abdulrahman Al-Kharabsheh
Innovative Marketing Volume 20 2024, Issue #4

Evaluating the impact of sales methods on profitability in the Japanese software industry

Takaaki Ishikawa, Kiminori Gemba
Innovative Marketing Volume 20 2024, Issue #4

Analyzing the impact of viral marketing on brand equity dimensions in Egypt’s home appliances sector: A customer and legal perspective

Abdelrehim Awad, Ahmed Moustafa Aldabousi
Innovative Marketing Volume 20 2024, Issue #4

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Innovative Marketing Volume 20 2024, Issue #4

Evaluating the influence of advanced analytics on client management systems in UAE telecom firms

Amer Morshed
Innovative Marketing Volume 20 2024, Issue #4

Does peer conformity have moderating effects on university students’ consumptive behavior? A focus on self-concept, economic literacy, and e-money adoption

Indri Murniawaty, Nur Sangadah, Amin Pujiati, P. Eko Prasetyo, Edy Suryanto
Innovative Marketing Volume 20 2024, Issue #4

Muslim Generation Z’s purchase intention of halal cosmetic products in Indonesia

Heri Sudarsono, Retty Ikawati, Siti Nur Azizah, Rusny Istiqomah Sujono, Yeny Fitriyani
Innovative Marketing Volume 20 2024, Issue #4
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