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Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions

Bassel Maaliky, Mazen Massoud, Radwan Choughari
Innovative Marketing Volume 21 2025, Issue #2

Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists

Jose Joel Cruz-Tarrillo
Innovative Marketing Volume 21 2025, Issue #2

The role of supply chain finance in enhancing financial performance: Evidence from personal and home care product industry

Pinku Paul
Investment Management and Financial Innovations Volume 22 2025, Issue #2

Impact of role conflict and social support on performance of layoff survivors: Evidence from India

Tijo George, Anshuman Mohanty
Problems and Perspectives in Management Volume 23 2025, Issue #2

Challenges and opportunities of digital economy development: Case of Azerbaijan

Arzuman Huseynov, Daniel Balsalobre-Lorente, Lala Hamidova, Elnara Samedova
Problems and Perspectives in Management Volume 23 2025, Issue #2

The role of green marketing practices towards product success as mediated by green corporate image and green innovation

Asem Alnasser
Innovative Marketing Volume 21 2025, Issue #2

Artificial intelligence in project management: A bibliometric analysis

Nurkhat Ibadildin, Zhaxat Kenzhin, Gaukhar Yeshenkulova, Rymkul Ismailova, Assel Nurguzhina, Samalgul Nassanbekova, Aiman Kadyrova
Problems and Perspectives in Management Volume 23 2025, Issue #2

Factors affecting the financial well-being of Islamic university students in Indonesia: The mediating role of financial behavior

Ade Gunawan, Mukmin, Irma Christiana, Azzura Kahfi Ilzam, Friska Nur Laily
Investment Management and Financial Innovations Volume 22 2025, Issue #2

Sustainable economic goals based on determinants of resource productivity in the Netherlands and Hungary

Botond Géza Kálmán, Laszlo Vasa, Szilárd Malatyinszki
Environmental Economics Volume 16 2025, Issue #1
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