Journal "Innovative Marketing", Annual Index/2008

Contents of issue

No.Article TitleFirst AuthorYear/IssuePages
1.A utility-based dynamic model used to predict abnormalities in diffusion over timeGila Fruchter1/200837-45
2.An empirical analysis of customer satisfaction in international air travelMichael D. Clemes2/200849-62
3.Analysis of gaps in telecommunication services – a study with respect to service gaps in fixed-line segmentShanthi Venkatesh1/200864-76
4.Board of directors and its relationships on performance: case of Gnosjöregion in Sweden Ossi Pesämaa4/200878-87
5.Causality effects between celebrity endorsement and the intentions to buyMehdi Zahaf4/200857-65
6.Children’s influence on family decision makingAnne Martensen4/200814-22
7.Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecologyAntonio Lorenzon1/200816-28
8.Consumers’ purchasing behavior towards green products in New ZealandChristopher Gan1/200893-102
9.Creating a geographically linked collective brand for high-quality beef: a case studyBruce A. Babcock2/200816-24
10.Customer experience management as an innovative solution for managing and growing the Executive MBA product: an exploratory analysisFrancis Petit4/200828-37
11.“Echo Generation”: switching costs and the relational approach in the banking industryRaoul Graf1/200877-86
12.Ethics as an innovative approach to better internal marketingDevanathan Malmarugan2/200842-48
13.Ethics in marketing: ideology or strategic philanthropy? The case of American apparelFabien Durif2/200863-69
14.Evaluating the relationship between brand and supply chain management on Turkish SMEsDilber Ulaş3/200858-68
15.Factors affecting the success of store brands in Turkish retailing marketTulin Ural2/200833-41
16.Free trade zones and employment in a structuralist macro modelTamal Datta Chaudhuri1/200887-92
17.Gender differences in determinants of entrepreneurial intentions in a rural settingHelen Pushkarskaya1/2008103-113
18.How events work: understanding consumer responses to event marketingAnne Martensen4/200844-56
19.How experiential marketing can be used to build brands – a case study of two specialty storesRajesh Kumar Srivastava2/200870-76
20.Innovation and relationships in industrial districts: the case of TurkeyÖzlem Özkanli1/2008114-119
21.Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative productsGregor Gimmy2/200825-32
22.Innovative sales promotion techniques among Hong Kong advertisers – a content analysisKim-Shyan Fam1/20088-15
23.Marketing to aging population: are values held by senior American consumers similar to Turkish consumers?Ayse Sahin1/200852-63
24.Measuring sport sponsorship effectiveness: links to existing behaviorRon Garland1/200846-51
25.Pricing competition policy in the European airlines industry: a firm behavior model proposalStamatis Kontsas4/200823-27
26.Role, objectives and effectiveness of financial advertising: an exploratory bank marketing studyJohn Mylonakis3/200812-19
27.Satisfaction factors with the use of self-employed people in highway transportationSidnei Franco3/200846-57
28.Services managers’ awareness of crisis management: attitudes and preparationConstantinos-Vasilios Priporas3/200837-45
29.Strategic model for predicting customer’s intention to purchase apparel onlineDevanathan Malmarugan1/200829-36
30.Sustainable business as marketing strategyCarl Obermiller3/200820-27
31.Sustainable competitive positional advantage of English dailies: a research proposalSelvarasu Appasamy4/200836-43
32.The impact of sales management practices on job satisfaction of salespeopleTulin Ural3/200828-36
33.The impact of TV channel design on emotion and brand personalityNabil Mzoughi4/200866-77
34.Towards a business model for commercializing innovative new technologyDavid Corkindale2/20087-15
35.Understanding consumers’ cognitive maps in today’s complex marketing environmentsMarc Logman3/200869-73
36.Where avatars come from: exploring consumers’ motivations in virtual worldsAinsworth Anthony Bailey4/20086-13
37.Who pays more in the international market? An examination of terms of trade and tariffs of the countries of AfricaPhilemon Oyewole3/20086-11