Journal "Innovative Marketing", Annual Index/2007

Contents of issue

No.Article TitleFirst AuthorYear/ IssuePages
1.A conceptual view of branding for servicesJ. Charlene Davis2007/17-14
2.A multi-dimensional approach to analyzing the effect of self congruity on shopper's retail store behaviorHafedh Ibrahim2007/354-68
3.Adaptation vs. standardization in international marketing – the country-of-origin effectDemetris Vrontis2007/47-20
4.Are senior citizen discounts undermining pricing regimes?William R. Smith, Jr.2007/298-101
5.Brand portfolio influences on vertical brand extension evaluationsMichael Musante2007/460-66
6.Branding at a corporate management levelKarin Tollin2007/123-35
7.Combining attitudinal and transaction-specific measures in latent constructsRobert E. Sibley2007/442-51
8.Country image effect on customer loyalty modelHasan Ayyildiz2007/244-64
9.Customer’s perception on usage of internet bankingRajesh Kumar Srivastava2007/467-73
10.Dimensions in consumer evaluation of corporate brands and the role of emotional response strength (NERS)Flemming Hansen2007/319-27
11.Do frontline staff’s psychographic attributes and perception of organizational factors affect service recovery performance?Fazıl Kirkbir2007/421-31
12.Effect of unfairness on customer satisfaction: new insights into customer retentionTakuro Yoda2007/144-55
13.Food marketing and obesity: a public policy and channels perspectiveSylvain Charlebois2007/183-99
14.Global cases of effective sports sponsorship: an exploration of a new communications modelArne Barez2007/369-77
15.Innovation diffusion with the supply chain: the Chinese apparel firms in ShenzenChristopher Gan2007/378-92
16.Innovative sales planning and management: a framework propositionLuciano Thome e Castro2007/27-18
17.Integrating expert customers in new product development in industrial business – virtual routes to SuccessAndrea Hemetsberger2007/328-39
18.Mapping strategic thought and action in developing disruptive software technology: advanced case study research on how the firm crafts shared visionHugh M. Pattinson2007/4107-137
19.Marketing airline services in Malaysia: a consumer satisfaction orientation approachPhilemon Oyewole2007/156-70
20.Marketing model innovations in the contextualization of consumer behavior and service recovery: the case of ChinaMammy M. Helou2007/136-43
21.Marketing of petrol in India – transformation of an undifferentiated low involvement commodity into high involvement brandsAnurag Dugar2007/452-59
22.Measuring the effectiveness of marketing communications with index 3KDenis Zenkin2007/347-53
23.Mobile games as an advertising medium: towards a new research agendaJari Salo2007/171-82
24.Motivators of collegiate sport attendance: a comparison across demographic groupsRobin L. Snipes2007/265-74
25.Psychoanalysis of ethnic consumers and similarities of consumptionJonathan U. Elimimian2007/340-46
26.Referral marketing – an innovative approach in management educationDevanathan Malmarugan2007/2102-113
27.Relationship marketing strategies for dominant brandsJames E. Coleman2007/223-32
28.Spoiled for choice: consumer confusion in Internet-based mass customizationKurt Matzler2007/37-18
29.The battle of Marathon: strategic STP in Ancient and modern Greece – a case studyFaidon Theofanides2007/495-106
30.The Buddhist theory of impermanence and marketingAlan Ching Biu Tse2007/219-22
31.The effect of marketing mix on positive word of mouth communication: evidence from accounting offices in TurkeyEkrem Cengiz2007/474-86
32.The importance of overcoming cultural barriers in establishing brand names: an Australian company in ChinaMona Chung2007/233-43
33.The various brands in the optimal product line vs. the optimal single productGila E. Fruchter2007/115-22
34.Turkish consumers’ evaluation of products made in foreign countries: the country of origin effectEkrem Cengiz2007/275-97
35.Understanding preference for high-speed rail service: a consumer logistics perspectiveKenneth C. Gehrt2007/432-41
36.Understanding voters’ decisions: a theory of planned behavior approachTorben Hansen2007/487-94
37.Ways that high-performing UK manufacturers build a marketing-led company cultureRoger Brooksbank2007/393-101