Journal "Innovative Marketing", #3/2008
Available files
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
| #3/2008. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file. |
Contents of issue
| Philemon Oyewole, Ephraim Okoro Who pays more in the international market? An examination of terms of trade and tariffs of the countries of Africa |
| John Mylonakis Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| Carl Obermiller, Chauncey Burke, April Atwood Sustainable business as marketing strategy |
| Tulin Ural The impact of sales management practices on job satisfaction of salespeople |
| Constantinos-Vasilios Priporas, Ioannis Poimenidis Services managers' awareness of crisis management: attitudes and preparation |
| Sidnei Franco, Peter Wanke, Maria Fernanda Hijjar Satisfaction factors with the use of self-employed people in highway transportation |
| Dilber Ulaş, Hatice Çalipinar Evaluating the relationship between brand and supply chains on Turkish SMEs |
| Marc Logman Understanding consumers' cognitive maps in today's complex marketing environments |
