Journal "Innovative Marketing", #3/2016

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#3/2016. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue


Khalid M. Dubas, Maria D. Cerra. (2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.01Improving a graduate Marketing Management course: a case study with input from students
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Jyoti Rawat, Bikram Jit Singh Mann. (2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.02Role of consumer personality and involvement in understanding customer experience
Abstract
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Srinivas Durvasula, Steven Lysonski. (2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.03Descriptive analytics: its power to test the applicability of cross-national scales in exploratory studies
Abstract
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Sergii Sardak, Vladimir Dzhyndzhoian, Alla Samoilenko. (2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.04Global innovations in tourism
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