Journal "Innovative Marketing", #3/2016

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Contents of issue


Khalid M. Dubas
Dr., Professor of Marketing, University of Mount Olive, USA
,
Maria D. Cerra
University of Mount Olive & Wayne Community College, NC, USA
. (29 DEC 2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.01
Improving a graduate Marketing Management course: a case study with input from students
Abstract
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Jyoti Rawat
University Grants Commission Research Fellow, the University Business School, Guru Nanak Dev University, India
,
Bikram Jit Singh Mann
Ph.D., Associate Professor, the University Business School, Guru Nanak Dev University, India
. (29 DEC 2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.02
Role of consumer personality and involvement in understanding customer experience
Abstract
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Srinivas Durvasula
Professor and Edward A. Brennan Chair in Marketing, Marquette University, Milwauke, USA
,
Steven Lysonski
Professor and Miles Research Scholar,Marquette University, Milwauke, USA
. (29 DEC 2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.03
Descriptive analytics: its power to test the applicability of cross-national scales in exploratory studies
Abstract
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Sergii Sardak
Doctor of Economic Sciences, Associate Professor, Professor of Economics and National Economy Control, Department of International Economy, Dnipropetrovsk National University Oles Honchar, Ukraine
,
Vladimir Dzhyndzhoian
Candidate of Economic Sciences, Head of the Department of Economics and Management of Tourism, Dnepropetrovsk University of the Humanities, Ukraine
,
Alla Samoilenko
Candidate of Economic Sciences, Associate Professor of Management and Tourism Business, Department of International Economy, Dnipropetrovsk National University Oles Honchar, Ukraine
. (29 DEC 2016).doi: http://dx.doi.org/10.21511/im.12(3).2016.04
Global innovations in tourism
Open Access
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