Journal "Innovative Marketing", #2/2016

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#2/2016. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue


Lars P. Andersen
Ph.D., Associate Professor, Department of Marketing & Management, University of Southern Denmark, Odense, Denmark
,
Jan M. Jensen
Ph.D., Associate Professor, Department of Marketing & Management, University of Southern Denmark, Odense, Denmark
. (14 SEP 2016).doi: http://dx.doi.org/10.21511/im.12(2).2016.01
Experiential dimensions of TV advertizing: modeling narrative and non-narrative perceptions
Open Access
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Cosmas O. ODO
Ph.D., Enugu State University of Science & Technology, Enugu, Nigeria
,
Okeke Chinedu
Branch Manager, Zenith Bank, PLC, Central Business District, Abuja, Nigeria
. (14 SEP 2016).doi: http://dx.doi.org/10.21511/im.12(2).2016.02
The contributory pension scheme and the financial system development in Nigeria
Abstract
24.95 
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Sipho Makgopa
M.Phil., M.com., Ph.D. Candidate, Lecturer, University of South Africa, South Africa
. (14 SEP 2016).doi: http://dx.doi.org/10.21511/im.12(2).2016.03
Determining consumers reasons for visiting shopping malls
Open Access
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Dana-Nicoleta Lascu
Dr., School of Business, University of Richmond, USA
,
Christopher Cotter
School of Business, University of Richmond, USA
,
Mari Sato
School of Business, University of Richmond, USA
,
Timothy Wing
School of Business, University of Richmond, USA
. (14 SEP 2016).doi: http://dx.doi.org/10.21511/im.12(2).2016.04
Indicators of product quality: faith labels as branding tools
Abstract
24.95 
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