Journal "Innovative Marketing", #1 /2016

Available files

Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.

#1 /2016. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.

Contents of issue


Shenyu Li
Ph.D., Associate Professor of Marketing, School of International Business Administration, Shanghai University of Finance and Economics, China
,
Rong Huang
Ph.D., Associate Professor of Marketing, School of International Business Administration, Shanghai University of Finance and Economics, China
,
Siva K. Balasubramanian
Ph.D., Harold L. Stuart Endowed Chair in Business, Stuart School of Business, Illinois Institute of Technology, USA
. (27 APR 2016). doi: http://dx.doi.org/10.21511/im.12(1).2016.01
Country of market effect
Abstract
24.95 
Buy
David R. Rink
Professor of Marketing, School of Business, Indiana University Kokomo, USA
. (27 APR 2016). doi: http://dx.doi.org/10.21511/im.12(1).2016.02
Balanced incomplete block designs: selected business-related applications and usage caveats
Abstract
24.95 
Buy
Yair Orbach
Ph.D., Dr., Assistant Professor of Marketing, School of Business Administration, Bar-Ilan University, Israel
. (27 APR 2016). doi: http://dx.doi.org/10.21511/im.12(1).2016.03
Parametric analysis of the Bass model
Abstract
24.95 
Buy
Mark van Overveld
Ph.D., Researcher, Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands
. (27 APR 2016). doi: http://dx.doi.org/10.21511/im.12(1).2016.04
Emotion regulation can be costly. A study on the effects of emotion regulation strategies on impulsive purchases in consumers
Abstract
24.95 
Buy