Journal "Innovative Marketing", #1/2014
Some papers of the issue are freely available. Please check contents below for hyperlinks pointing to appropriate files. All other issues will be available only for subscribers, see more information about subscribing and single issue purchasing conditions.
|#1/2014. English language version is available in PDF format. Please use Adobe Acrobat Reader versions 5.0/6.0 to view and print this file.|
Contents of issue
|Srinivas Durvasula, Steven Lysonski|
Probing the etic vs. emic nature of consumer ethnocentrism: cross-national evidence
|Charles S. Mayer, M. Reza Bakshandeh|
The SME’s fight back: or David can win if he has big enough stones
The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth
Political marketing: the relationship between agenda-setting and political participation
|William J. Rowe, James E. Zemanek|
Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
| Norman Bedford|
The nature of competitiveness of corporations operating both within the EU and outside of the EU should the Euro collapse?
| Jiyeon Kim|
Object interactivity and Millennial shoppers’ perceptions towards interactive product simulator