Issue #1 (Volume 8 2012)
Articles
10
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Generational research in the sales arena
Roberta Schultz , Charles H. Schwepker , David J. Good -
Shoplifting among university students: a case study of University of Botswana
Njoku O. Ama , Alexander Ifezue -
Field sales manager scrutiny in the digital age: LMX meets Big Brother
Susan K. DelVecchio -
Convergent storytelling as promotion: a model for brand engagement and equity
Douglas Robideaux , Sharon C. Robideaux
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Consumers and increasing price sensibility
Josep-Francesc Valls , Joan Sureda , María José Andrade -
Gender difference in usage of IPS
Jiyeon Kim
