Issue #4 (Volume 7 2011)
Articles
10
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Supermarket competition during the price war: the case of Dallas-Fort Worth milk market
Benaissa Chidmi , Eduardo Segarra -
Determinants of electronic branding: an exploratory study
Horst Treiblmaier -
Entrepreneurial and innovative marketing: a systematic review of the literature
Alex Maritz , Anton de Waal , Bert Verhoeven -
Success determinants of new products launched by foreign companies in Brazil
André Torres Urdan , Melby Karina Zuniga Huertas
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Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
Amir Jafar , Phani Tej Adidam , Musunuri V. Rama Prasad -
Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms
Raoul Graf , Deborah Roberts , Denis Guiot -
Cross-cultural analysis of the UK advertising content from non-UK perspectives
Adilla Anggraeni , Arnaz Binsardi , Frances Ekwulugo -
An empirical assessment of stimulus presentation mode bias in conjoint analysis
Debi P. Mishra , Junhong Min , M. Deniz Dalman
