Issue #1 (Volume 7 2011)
Articles
12
-
The marketing revolution of Tim Tebow: a celebrity endorsement case study
Mark E. Moore , Chris Keller , James E. Zemanek , Jr. -
An innovative approach for planning international investments
Marcos Fava Neves -
A model for efficiency analysis of the customer satisfaction process
Herbert F. Lewis , Sanal K. Mazvancheryl -
Ukraine's global strategy in the post-crisis economy: developing an intelligent nation to achieve a competitive advantage
Norm Bedford , William Hutchison , Sofie Bedford
-
Relationship marketing: old wine in a new bottle?
Carlos Brito -
Coordination of procurement activities with demand: an expanded conceptual model
David R. Rink , Harold W. Fox -
The examination of the antecedents of consumer attitude toward global brands from perspective of Turkish culture
Tulin Ural , Aslı Kucukaslan -
Risk management and insurance: a missing link in marketing thought and practice
Odo Cosmas Ogobuchi
