Journal "Innovative Marketing", Annual Index/2010

Contents of issue

No. Article Title First Author Year/ Issue Pages
1. An analysis of European online micro-lending websites Arvind Ashta 2010/2 7-17
2. Are young adults fear appeal effectiveness ratings explained by fear arousal, perceived threat and perceived efficacy? Ron Lennon 2010/1 58-65
3. Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis Debi P. Mishra 2010/3 113-120
4. Charitable giving to not-for-profit organizations: factors affecting donations to non-profit organizations Robin L. Snipes 2010/1 73-80
5. Childrens influence on parental purchase decisions in Malaysia Philemon Oyewole 2010/4 8-16
6. A conceptual model of consumer sophistication Jeanny Y. Liu 2010/3 72-77
7. Conscientious Marketing: Making a Difference in Peoples Lives Zahir A. Quraeshi 2010/4 50-58
8. Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity David J. Moore 2010/1 96-103
9. Converting browser to buyers: an approach to measure and increase conversion rates in retailing Kurt Matzler 2010/1 34-38
10. Corporate branding: the role of vision in implementing the corporate brand Richard Jones 2010/1 44-57
11. Cross-cultural comparison of the processes and outcomes of buyer-seller negotiations through instant messaging: Hong Kong Chinese vs. Americans Guang Yang 2010/3 95-103
12. A cultural perspective on young adults scheduling constraints Therese Louie 2010/1 39-43
13. Do theme parks deserve their success? Nicolas Gothelf 2010/4 36-49
14. The effect of ethnicity and acculturation on African-American food purchases Kelvyn A. Moore 2010/4 17-29
15. An empirical study of important factors of value-added-reseller relationship in high-technology sales management: a dual perspective Petri Parvinen 2010/3 33-51
16. The experience and international diversity factors computer-based marketing simulations J. Bryan Hayes 2010/3 87-94
17. An exploratory analysis of leisure caravanning in the Kruger National Park in South Africa C.H. van Heerden 2010/1 66-72
18. High-tech for low-frills markets: new challenges for German high-tech companies Olaf Plötner 2010/2 77-81
19. How internet penetration into rural communities changes demographics of rural entrepreneurs Helen N. Pushkarskaya 2010/1 81-95
20. The impact of birth order upon consumers decision-making, buying, and post-purchase processes: a conceptualization David R. Rink 2010/4 59-66
21. Impact of managers emotional intelligence on marketing creativity in Jordan commercial banks Tareq N. Hashem 2010/3 78-86
22. In search of a green product definition Fabien Durif 2010/1 25-33
23. The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwans funeral service company Yu-Je Lee 2010/2 69-76
24. Innovation management in the German savings banks association appraisal and perspectives Wolfgang Gerstlberger 2010/3 60-71
25. ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior Shalom Levy 2010/2 82-90
26. Marketing challenges for high-tech SMEs Gabriela Gliga 2010/3 104-112
27. A nested logit-model based on Kohonens Self-Organizing Maps for airport and access mode choice in Germany Marc Ch. Gelhausen 2010/2 48-68
28. Open innovation models a case study of playing poker with chess pieces René Chester Goduscheit 2010/2 26-32
29. Perceived value index in higher education Helena Alves 2010/2 33-42
30. Real and spurious sustainable consumption behavior in Turkey: a field research Hakan Kiraci 2010/2 43-47
31. Reality TV and consumer socialisation of teenagers in a developing country: a conceptual framework Mohammad R. Haq 2010/4 67-76
32. The recording industry as a heterogeneous population and the new behaviors emerging in the digital era Tassos Patokos 2010/4 77-84
33. The role of mobile marketing communications in media strategy Jonna Holland 2010/2 18-25
34. Search Engine Optimization (SEO) as a dynamic online promotion technique: the implications of activity theory for promotion managers George S. Spais 2010/1 7-24
35. Strengthening event study methodology to the promotion management field based on Flyvbjergs methodological guidelines on critical case study George S. Spais 2010/3 8-32
36. The structuring of components of the net domestic product according to the innovation criterion Serhiy Kozmenko 2010/4 30-41
37. Touch point opportunities in American football at the collegiate level Mark E. Moore 2010/2 91-100
38. The 2020 strategic marketing agenda Marcos Fava Neves 2010/3 52-59
39. User groups: a simple way to increase customer retention Klaus Rosenthal 2010/4 85-93
40. Volunteer tourism an ambiguous marketing phenomenon Konstantinos Tomazos 2010/4 30-35