Siva K. Balasubramanian
Harold L. Stuart Professor of Marketing, Associate Dean for the Stuart School of Business, Illinois Institute of Technology, USA.
Dr. Balasubramanian's research interests focus on marketing communications (with an emphasis on product placements and public policy issues), diffusion of new product innovations and advanced research/measurement tools in marketing. He is the author or co-author of over 30 publications in leading marketing journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing), advertising journals (Journal of Advertising, Journal of the Current Issues and Research in Advertising), among others.
Prior to joining SIUC, Dr. Balasubramanian taught at the University of Iowa. He was awarded the Fulbright Research Chair in 2005, a highly competitive and prestigious recognition from the Canada-US Fulbright Commission. This award entailed research/teaching assignments at the School of Business, University of Alberta, Canada. His teaching expertise includes key aspects of marketing (marketing strategy, consumer behavior, and market research). In addition to teaching undergraduate, MBA and doctoral classes on campus, he frequently conducts business seminars for senior corporate executives in the US and abroad. Additionally, he serves as a business consultant to clients ranging from large corporations to government agencies.
Dr. Balasubramanian's background includes several years of professional experience as a marketing/sales executive. His stint in academia spans over two decades and includes multiple administrative roles (Director of MBA program, Director of Ph.D program, and Acting Dean of the SIUC College of Business). He is listed in a variety of directories including Who's Who in Business Higher Education.
