James J. Ward
DBA, Professor of Marketing, Department of Marketing, National University of Ireland, Ireland
James J. Ward became the first member of the Department of Marketing, when he took up the Bank of Ireland Chair in Marketing in 1980. Since this time he has lead the growth of the Department, to a staff of seven full-time academic staff. After completing a B.Comm. and M.Comm. in UCD, he went on to complete a Doctor of Business Administration (DBA) in The George Washington University, Washington DC, U.S.A. He taught at California State University, Hayward before joining University College Galway in 1973 as a Statutory Lecturer in Business Studies. He held the position of Dean of the Commerce Faculty before taking up his present position of Professor of Marketing when the Department was formed in 1980. During periods of sabbatical leave, he has spent time lecturing and researching in the University of California, Berkeley, U.S.A. and the International Trade Centre, WTO/GATT, Switzerland. In January 1999 he was seconded from the Department to take up the position of Vice President for Human and Physical Resources and is currently Vice President for Physical Resources. He has been a member of the Governing Authority of the University since 1988.
AREAS OF RESEARCH
- Strategic Marketing
- Marketing Practice in Ireland
- Marketing in SME's
COURSES TAUGHT
- Undergraduate Level: B.Comm.: Marketing Management
- Postgraduate Level: M.B.A.: Principles of Marketing; Marketing Strategy. M.B.S.: Strategic Marketing
INDUSTRIAL LINKS
Dr. Jim Ward has initiated a number of University / Industrial programmes with significant external funding. These include:
- an industry placement programme for marketing graduates involving supervised work experience, [Diploma in Marketing Practice Programme];
- and industrial development project funded by the EU in which he and members of his Department worked with local companies on strategic planning;
- numerous research projects for local and national organisations both private and State sector;
- consultancy projects for numerous companies, primarily concerned with marketing strategy and planning;
- Board Member of the Western Management Centre;
- Board Member of the Business Innovation Centre.
Jim Ward is a Director of a number of companies. He has been a Council Member of the Galway Chamber of Commerce and Industry since 1989.
CONSULTANCY
As a consultant he has extensive participation in EU TACIS and PHARE programmes in Estonia, Czech Republic, Tajikistan and Russia. Professor Ward has been a consultant to the International Trade Centre, Geneva since 1975. Activities for the ITC have included consulting assignments for both Government agencies and private industry, directing seminars and workshops on training, export marketing and marketing research in India, Sri Lanka, Bangladesh, Indonesia, Thailand, the Philippines, Pakistan, Turkey, Egypt, Tunisia and at ITC Headquarters in Geneva.
OTHER ACADEMIC APPOINTMENTS
Jim Ward has held various appointments as External Examiner at undergraduate, masters and Ph.D. level in other universities and institutions including Strathclyde University, Glasgow; Queens University Belfast; University of Ulster, Belfast; Limerick University and the National Council for Educational Awards, Dublin.
MEMBERSHIP TO PROFESSIONAL BODIES
- Fellow of the Marketing Institute of Ireland.
- Member of the European Marketing Academy.
SELECTED PUBLICATIONS
With Christine T. Domegan, "From Myopia to Market Dominance. Charting the Progress of Irish Marketing", Irish Marketing Review, Vol. 8, 1994, pp. 73 - 80.
"Making Your Training Institute Known to the Target Audience". International Trade Forum, (July - September 1989).
"Marketing Myopia in Industrial Development". Irish Marketing Review, Vol. 2, 1987, pp. 95 - 105.
Business To Business Marketing with Mel G. Morgan. Published by the Irish Goods Council, 1984.
Marketing Planning; Published by AnCO, the Irish Industrial Training Authority, 1984 as part of a series on Marketing Management.
Sources of Information; Published by AnCO, the Irish Industrial Training Authority, 1984, as part of a series on Marketing Management.
Marketing (An Introduction To Marketing and Marketing Research for Small Business). Published in Small Business Management by Irish Business Manuals, 1984.
"A Four Step Approach To Selecting An Overseas Agent", International Trade Forum, Vol. XX, No. 4, 1984
"Your Export Middleman: Making A Wise Selection"; International Trade Forum, Vol. XX, No. 2, 1984.
"Determining Product Suitability for Export"; International Trade Forum, Vol. XIX, No. 4, 1983.
Export Marketing Research with M.F. Bradley. Published by ITC, Geneva, 1983. Managing Export Training (co-author); Published by ITC, Geneva, 1989.
"How European Firms View Their U.S. Customers"; Columbia Journal of World Business, Summer 1973.
"Product and Promotion Adaptation by European Firms in the U.S."; Journal of International Business Studies, Spring 1973.
The European Approach to U.S. Markets: Product and Promotion Adaptation by European Multinational Corporations. Published by Praeger Publishers, New York and London, 1973.
BOOKS
Cases in Marketing Management & Strategy, Editor, The Marketing Institute of Ireland, 1999.
Case Studies in Marketing, Editor, with Anthony C. Cunningham & Catherine Kilbride, Oaktree Press, 1995.
CASE STUDIES
The Hygeia Company, first published, 1978. Re-published in Case Studies in International Marketing; Heinemann, London, 1982.
APC Corporation, Philippines, 1979.
Royal Tara China, Ireland, 1984.
