Jose-Luis Munuera-Aleman
Ph.D., Professor of Marketing, Universidad de Murcia, Spain
Education
Ph.D in Economics and Business Sciences (Doctor en Ciencias Económicas y Empresariales), Universidad Autonoma de Madrid, 1985
MS with honours in Marketing, Universidad Autonoma de Madrid, 1982
Bs. in Economics and Business Sciences (Licenciado en Ciencias Económicas y Empresariales), Universidad Autonoma de Madrid, 1981
Appointments
Lecturer in Business Administration 1982 - 85, Universidad de Murcia
Assistant Professor of Marketing 1985 - 87, Universidad de Murcia
Associate Profesor 1987 - 92, Universidad de Murcia
Visiting Professor, 1989 - 90, Department of Marketing, College of Business Administration, Pennsylvania State University
Professor of Marketing, 1992 - present, Universidad de Murcia.
Visiting Professor 2002, Department of Marketing, College of Business Administration. University of Texas at Austin.
Grants, Scholarships, Honors, and Awards
Grant from the Spanish Ministry of Education and Science as Visiting Professor to the Pennsylvania State University and to University of Texas at Austin .
Award for the best article on Commercial Distribution, published 1991
Award for the best research project, 1992, from AEDEMO (Spanish ESOMAR member)
Award for Market Research Project, 1994, from the Executive Committee of the Spanish Trade Fair Organization
Professional Association, Appointments and Service
Associate Dean of Murcia Business School, 1987 - 89
Assistant to the President of the University for Business Relations
Chairman of the Business Administration Department, 1990 - 95, Universidad de Murcia
PhD Advisor for ten Doctoral Theses in several Spanish universities
Elected as Member of the Executive Committee of the European Marketing Academy (EMAC), from 1992 for 3 terms; (1992 -96), (96 - 2000), (2000 - 04)
Member of Scientific Committee of EMAC, 1993, and ad. hoc reviewer for different EMAC Conferences
Member of the Committee of the Spanish Marketing Conference since 1994, and President in 1997
Book reviewer of International Journal of Research in Marketing
Ad hoc reviewer of Journal of Business Research, International Journal of Research in Marketing
Murcia Graduate Business School, Chairman of Master of International Trade, 1986 - 89, and 1990 - 2000
Editor of "Revista Española de Investigación de Marketing" (top referred Spanish Marketing Journal) from 1997
Chairman of the Marketing Department, 1999 - present, Universidad de Murcia.
Chairman of the European Marketing Academy Conference 2004 ,Murcia, Spain
Books:
J.L. Munuera and A.I. Rodriguez, (1998), "Strategic Marketing: Theory and Cases", (Marketing Estrategico) Ed. Pyramided Madrid. (This book has also been translated into Portuguese and we are now preparing the 2nd Edition)
J.L. Munuera and A.I Rodriguez, (2000) "Marketing Strategies for a Profitable Growth", (Estrategias de Marketing para un crecimiento rentable) Ed. ESIC, Madrid
There are another 15 books or chapters of books, related to Agricultural Marketing, Retailing, Trade Fairs, and other economic and business fields, which have been published.
Teaching Interests
Marketing Strategy
Product Decision Making
International Marketing
Marketing Theory
