Manfred Kirchgeorg
Ph.D., Chair of Marketing Management, HHL - Leipzig Graduate School of Management, Germany
Manfred Kirchgeorg has been an Associate Professor at the Institute for Marketing at the University of Münster (Germany) since 1988. He began working at the Institute as a research assistant in 1985, and in 1989 he completed his doctoral thesis, which deals with "The Influence of Ecology on Corporate Behavior". This earned him two prizes: the McKinsey Research Award and a prize awarded by University of Münster for outstanding doctoral thesis.
In 1997 he completed his post-doctoral thesis, which is concerned with the theoretical and empirical aspects of closed loop value chains. His major research interests are marketing management, brand management, media management, cluster marketing and sustainable development and marketing. At present he lectures at the Leipzig Graduate School of Management in Leipzig. He has been a Visiting professor at various universities in the United States, Canada, Brazil, Switzerland and Singapore. He is involved in national and international consulting and research projects. He has published several books and a large number of articles in learned journals and collaborative volumes.
1979-1985 - Study of business administration at the University of Münster
1985-1989 - Doctoral student at the Department of Marketing, University of Münster Dissertation: "The Impact of the Ecology on Corporate Attitudes and Corporate Strategies"
1990-1997 - Habilitation (higher doctorate) candidate at the Department of Marketing, University of Münster
1998 - Habilitation topic: "Company Strategy Problems in the Context of Product -Oriented Material Cycles"
since 1988 - University teaching positions at the University of Bielefeld, European Environment Academy, University of Bern, Management Academy Münster and the Marketing Academy Basel
since 1998 - Chair of Marketing Management at Leipzig Graduate School of Management
since 1990 - Research and lecture tours in the USA, Canada, China, Singapore, Brazil and various European countries
Research interests
Holistic Brand Management
Sustainable Development and Marketing Management
Media Management and Live Communication
Trade Fair Marketing
City and Regional Marketing
Awards/ Memberships
Awards
Dissertation prize of the University of Münster (1990)
McKinsey research price (1990)
Memberships
Member of Federation of University Professors in Business Administration
(Chairman of the Environmental Management Commission 2002-2004)
Member of the American Marketing Association
Member of the Academy of Management
Curator of the Bauer Media Academy
Member of the Advisory Council of "Publicis - Sasserath Brand Consultancy"
Member of the board of the entrepreneurial association "VIEW" at HHL
Member of the Schmalenbachgesellschaft
Member of Scientific Advisory Board of the German ECR-Association
Trustman of the Konrad Adenauer-Stiftung
Member of the Gamma Sigma Chpater der AACSB
Member of the Cluster Board "East German Automotive Cluster"
Member of the Cluster Council of the regional marketing initiative of Mitteldeutschland
and Membership of various other advisory bodies, juries, federations and expert groups
Publications
Over 120 Articles in journals and books; Autor and Editor of serval books
