David Corkindale
Ph.D., Professor of Marketing Management, Division of Business, The International Graduate School of Business, University of South Australia, Australia
Dr. Corkindale worked as a business scientist in the Pharmaceutical and Engineering Industries and then after a Business Masters degree specialising in Operational Resaerch as an executive in major Advertising Agencies in London. He then joined the academic staff of the Cranfield School of Management in the UK for 12 years where he was Director for six years of a major, industry-funded Research Centre, taught Marketing on the MBA and many Executive Development courses around Europe and was Associate Director of the full-time MBA program there. He has also been an Associate Professor of Marketing at The University of British Columbia in Vancouver, Canada. At the University of SA he has held a number of posts including the Head of the Elton Mayo School of Management, Chair of the Business Division's Research Degrees Committee and also he lead and established the School of Marketing. His Consultancy and Research work includes the area of the Commercialisation and Marketing of Innovative Technology and he teaches this internationally, as well as the implementation of marketing management. Among recent assignments, he created and wrote the Marketing Plan for South Australia's largest corporation, by asset value, and has been a Board member of another leading organisation. He was a founding Board member and secretary of the Australian and New Zealand Marketing Academy. He founded and is Chair of the Editorial Board of the International Journal of Wine Marketing and is on the Editorial Board of several other Journals. He has published five books, many papers in international learned journals and regularly contributes to professional marketing and business magazines. He has been awarded a Flagship Fellowship by the CSIRO for 2004.
Teaching interests
The Commercialisation and Marketing of New Technologies. .
The Role and organisation of Marketing Management in various types of businesses and enterprises
Professional associations
The Market Research Society of Australia - past Chair, Education Committee ( SA Division); Founding Board Member and Secretary of The Australian & New Zealand Marketing Academy; Australian Marketing Institute- past SA Council Member and Marketing Week deputy Chair. Board member of a major Arts Body.
Qualifications
PhD ( Marketing) Cranfield School of Management; MSc ( Operational Research) Cranfield; BSc.(Hons) Durham Univerisity; International Teachers ( of Management) Program Certificate, CESA, France.
Research interests
The Commercialisation and Marketing of New Technologies; the Adoption and Diffusion of Innovations and of new technology.
