Mercedes Medina
Ph.D., Associate Professor, University of Navarra, Spain.
She is the author of Valoración publicitaria de los programas de televisión (1998), European Television Production. Concentration and Pluralism (2004), Estructura y gestión de empresas audiovisuales (2005), Calidad y contenidos audiovisuales (2006) and the editor of Creating, Producing and selling TV shows. The case of the most popular dramedies in Spain (2009), The Changing Media Business Environment (2008) and Series de televisión. Médico de Familia, Cúentame y Los Serrano (2008).
Her last publications include "Hispanic Media Globalization" (2006), "Globalization and pluralism: the function of public TV in the European audiovisual market" (2007), "Globalization with Latin flavor" (2007), "The evolution of the European Public TV Channels" (2009), "The Effects of Competition in the profitability of European Television Channels" (2010), "The Transformation of Public TV Companies into Digital Services at the BBC and RTVE" (2011).
Her research has focused on media management and economics, globalization, and audiovisual business. She has been member of the editorial board of The International Journal on Media Management and currently she is an external reviewer of Palabra Clave and Innovative Marketing.
