William Robert Smith, Jr.
Ph.D., PCM, Professor of Marketing, The Graziadio School of Business and Management, Pepperdine University, USA
EDUCATION
Ph.D., Business Administration (Marketing), University of North Carolina at Chapel Hill
Master of Business Administration, University of Arkansas - Fayetteville
Bachelor of Business Administration, University of Arkansas - Fayetteville
PROFESSIONAL CERTIFICATION
Professional Certified Marketer (PCM), the official certification program of the American Marketing Association. This certification is based upon successful completion of a standardized exam covering conceptual knowledge of the field of marketing and verified practice in the field of marketing.
ACADEMIC POSITIONS
- 2008 to Present: Professor of Marketing, Graziadio School of Business and Management, Pepperdine University (with tenure)
- 1996 to 2008: Associate Professor of Marketing, Graziadio School of Business and Management, Pepperdine University (tenured in 2001)
- 1990 to 1996: Assistant Professor of Marketing, College of Business and Public Administration, University of Missouri - Columbia
- 1988 to 1990: Adjunct Assistant Professor of Marketing, North Carolina A & T State University, Greensboro, North Carolina
- 1987 to 1988: Instructor of Marketing, University of North Carolina at Chapel Hill
Administrative Positions - Academia
- 2003: Associate Dean for Academic Programs, The George L. Graziadio School of Business and Management, Pepperdine University (responsible for all academic programs with the position being broken into three separate associate deanships upon my departure from the role). Experienced enrollment growth in all programs.
- 1996/97: Director, Full-Time MBA and MIB (Master of International Business) Programs, The George L. Graziadio School of Business and Management, Pepperdine University (position now has title of Associate Dean).
Courses Taught
- Business-to-Business Marketing (MBA)
- Business Statistics (undergrad)
- Global Marketing (MBA & undergrad)
- International Trade and Finance (MBA)
- Introduction to Business (undergrad)
- Introduction to Management (undergrad)
- Management of Promotions (undergrad)
- Managerial Marketing (MBA)
- Marketing Concepts (MBA)
- Marketing Management (MBA/undergrad)
- Marketing Principles (undergrad 500 students)
- Marketing Research (undergrad)
- Service Marketing (undergrad)
Current Research Interests
PUBLICATIONS
Books
Exchange Rates and Prices: The Case of United States Imports, Garland Publishing, Inc., New York and London, 1996, ISBN 0-8153-2373-5, Library of Congress HB235.U6S635.
Peer-Reviewed Journal Articles
1. "Using Social Media as a Competitive Advantage: The Case of Small Businesses," in Problems and Perspectives in Management: A Journal, Sumy, Ukraine, Fall 2010, Volume 8, Issue 4, forthcoming.
2. "Can Electronic Reverse-Auctions Destroy Business Relationships?" in the Journal of Business Case Studies, Volume 4, Issue 2, April 2008, pp. 69 - 72.
3. "Are Senior Citizen Discounts Undermining Pricing Regimes?" in Innovative Marketing, Volume 3, Issue 2, July 2007, pp. 93 - 96.
4. "The Link Between Price and Profit Margin in a Global Market," in the Graziadio Business Report, Volume 8, Issue 1, January 2005 with John Paglia.
5. "Will Marketers Survive in the Information Age?" in the Graziadio Business Report, Pepperdine University, Culver City, CA, Spring 2000, Volume 3, # 1.
Business Experience
- 1987 to Present: Principal in Smith & Associates, a private consulting firm specializing in marketing and strategy, especially in an international context. In my consulting activities I have worked with large companies such as Sony, Eli Lilly, Caterpillar and Monsanto, smaller businesses such as computer software developers and franchise retailers, and non-profit organizations.
- 1976 to 1985: Principal in agricultural enterprises including 6,000 acres of rowcrop farmland, cotton gins and warehouses, grain elevators, seed processing plant, and a joint venture with European investors in agricultural properties. These businesses required travel throughout Western Europe and the Caribbean Basin.
- 1976 to 1982: President of Citizens Bank in Tillar, Arkansas.
EXAMPLES OF ACADEMIC SERVICE
- Chair, Presidential/Key Executive (PKE) MBA Program Committee, the Graziadio School, Pepperdine University, 2002 - 2006, 2008 to Present.
- Elected Faculty Representative on the Faculty Council of the Graziadio School, 2006 to Present.
- PKE Program representative on the Learning Assurance Committee for the purpose of AACSB and WASC re-accreditations, 2007 to Present. In this role I developed the process for assessing learning outcomes for students in the program.
- Coordinator of Executive Programs International Sessions: in this role I am responsible for arranging for company visits on our week-long international sessions and accompanying EMBA and PKE students during these visits. I have coordinated visits to numerous European countries, Latin American countries, China, India and several smaller Asian countries. These sessions are offered two times per academic year.
- Graziadio School Representative on the University Academic Council, Pepperdine University, 2003.
- Chair, Full-Time Programs Curriculum Committee, the Graziadio School, 1998 to 2000.
Academic Awards and Honors
- Nominee for the Kemper Fellowship, University of Missouri - Columbia. Fall 1996. This is the university's most prestigious teaching award.
- Inaugural recipient of the "Favorite Professor" award of the Marketing Forum (MU student chapter of the American Marketing Association), April 1994.
- Inaugural recipient of the Raymond F. and Mary A. O'Brien Excellence in Teaching Award for the Marketing Department, University of Missouri - Columbia, May 1993.
- Research Fellowship, University of North Carolina at Chapel Hill, 1986 to 1988.
- GMAT Merit Fellowship (700 or higher GMAT), University of Arkansas at Fayetteville, 1985/86.
- Recipient of the Finkbeiner Award as the outstanding senior in marketing at the University of Arkansas at Fayettville in 1976.
- National Merit Finalist, 1972.
