John A. Davis
Dean of Global MBA, SP Jain Center of Management, Dubai, Singapore, Sydney.
Email: john@brandnewview.com
Academic Positions
Dean Global MBA, SP Jain Center of Management (2010-current)
Emerson College, Professor of Marketing & Department Chair (2009-2010)
Singapore Management University
Professor of Marketing Practice; Director of Centre for Marketing Excellence (2009)
Practice Associate Professor, Marketing; Director of Centre for Marketing Excellence (2006-2008)
Adjunct Faculty, Marketing; Director of Business Development (2004-2005)
UC Davis School of Management Executive Education, Adjunct Faculty (Spring 2003)
University of Washington Business School, Adjunct Faculty, Marketing (Fall 2000-2002)
Stanford University, Instructor-SWOPSI (Fall 1982)
Education
Columbia Business School (MBA-1990)
Stanford University (BA, Political Science-1983)
Lewis & Clark College (transferred to Stanford)
Honors and Awards
‘Best Professor in Marketing', recognized by ‘Asia's Best B-School Awards' and CMO Asia 2010
‘Most Inspiring Teacher' (Distinguished Teacher) Award Singapore Management University 2007
Dean's Teaching Honor (top 20 faculty overall) 2008/2009
Dean's Teaching Honor (top 20 faculty overall) 2007/2008
Dean's Teaching Honor (top 20 faculty overall) 2005/2006
Dean's Teaching Honor (top 20 faculty overall) 2004/2005
Nominee for ‘Dottie Award' in 2004 for outstanding marketing and creative work
Fast Company Magazine's Annual ‘Fast 50 Companies' Honorable Mention in 2002, 2003
Presidential Achievement Award, Transamerica Corporation, 1997
Team of Year Award, Transamerica Corporation, 1997
Four Star Award, by Best Places to Stay, as owner of Northwest Resorts
AAA Three Diamond Award
Research Interests
Academic Courses Taught
School of Communication
School of Business (MBA and undergraduate)
Publications
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Textbook: "Competitive Success: How Branding Adds Value" (2010-Wiley)
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Book: "The Olympic Games Effect: How Sports Marketing Builds Strong Brands" (2008 Wiley)
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Book: "Magic Numbers for Sales Management" (John Wiley & Sons 2007)
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Book: "Measuring Marketing: 103 Key Metrics Every Marketer Needs" (John Wiley & Sons 2006)
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Book: "Magic Numbers for Consumer Marketing" (John Wiley & Sons 2005)
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Article: "The Brand Halo Effect" The Singapore Marketer (March 2009)
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Article: "Measuring Marketing Properly" The Singapore Marketer (December 2006)
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Article: "About Brands and Branding" Singapore Management University (Winter 2005)
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Article: "Stick to Your Core, Market it Relentlessly" The Business Journal (Fall 2002)
Books in Progress
Chapters in Books
Articles in Progress
- Article: "Branded By Association" (under development)
- Article: "How Sports Marketing Can Help Build Brands" (under development)
Editorial and Reviewer Activities
John Wiley and Sons (2004-present)
Administrative Activities
Strategic Plan Development, S P Jain Center of Management, 2010-11
Communication Week Symposium, Emerson College, March 2010
Director-BRITE Conference with Columbia University, March 2009
Co-Director-Andreas Weigend-Shaw Lecture Series and Panel Symposium, October 2008
Director-BrandFinance "Brand Acquisitions" Conference at SMU, March 2008
Supported SMU's Podcamp in July 2007
Supported SMU's INFORMS Marketing Science Conference in June 2007
Co-Director 2006 SMU Conference on ‘The Asian Brand Experience'
Co-Director 2005 SMU conference with the Marketing Science Institute on ‘State of the Art Marketing', along with Australian Graduate School of Management
Board member, Business Innovations Group
Board member, Lee Kuan Yew Global Business Plan Competition
Faculty advisor, Institute for Service Excellence at Singapore Management University (ISES)-2008 to present
Faculty advisor-MBA Planning Committee-2008 to present
Faculty member-QAFU Committee (Quality Assurance for Universities) 2006/07
Faculty advisor-Teaching Excellence Task Force-2006
Professional Experience Summary
Dean, Global MBA
SP Jain Center of Management Singapore, Dubai, Sydney 2010 to present
Department Chair and Professor of Marketing
Emerson College Boston, Massachusetts 2009 to 2010
Professor of Marketing Practice, Centre for Marketing Excellence
Singapore Management University (SMU) Singapore 2003 to 2009
Adjunct Faculty, Marketing
University of California at Davis, Davis, California 2003
Taught in executive education program.
Adjunct Faculty, Marketing
University of Washington Graduate School of Business Seattle, Washington 2000-2002
Taught in EMBA, TMMBA, and executive education programs.
Founder, Chairman
Brand New View California, Massachusetts Ongoing
Firm delivers strategic branding services to select clients.
Vice President Business Development and Marketing for iSell
Informix Corporation Menlo Park, California 2000
Senior executive responsible for global ecommerce business called iSell, business development and strategic partnerships.
Vice President Business Development and Marketing
Unify Corporation San Jose, California 1999-2000
Senior executive responsible for products, marketing, business development and strategic partnerships.
Vice President of Marketing, Transamerica Intellitech
Transamerica Corporation Sacramento and San Francisco, California 1996-1999
Senior executive responsible for products, marketing, business development and strategic partnerships.
Founder/CEO
Northwest Resorts, Inc. Portland, Or. 1993-1996
A boutique hospitality firm with company-owned hotel plus responsibility for 6 other regional properties.
Product Marketing Manager
Nike Portland, Or. 1990-1993
Led teams responsible for the product and marketing efforts for 3 divisions, Cross Training (1990), Limited Edition (1990-1991), and ACG/Outdoor (1991-1993).
Director of Sales and Marketing
Hospitality Industry California 1983-1988
Opened two 5-Star/5-Diamond hotels and led turn-around efforts at two, 4-Diamond hotels. Managed 2 Black Angus Restaurants immediately upon graduation from college.
