Luiz Moutinho
Ph.D., FCIM, Foundation Chair of Marketing, University of Glasgow, UK.
Luiz Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA, He has had Visiting Professorship positions at the University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil. Colombia, and Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow, School of Business and Management between 1996 and 2004. He is the Founding Editor of the Journal of Modelling in Management (JM2).
One of Professor Moutinho's primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, tabu search, genetic algorithms, and fuzzy logic.
Recent research publications: Books
He has published twenty three books:
Strategic Marketing Management - A Business Approach, (2009) co-edited with Geoff Southern, Published by CENGAGE.
Statistical Modelling for Management (2008), co-authored with Graeme D Hutcheson. Published by SAGE.
Problems in Marketing - Analysis and Applications (2008), second edition, co-authored (lead author) with Charles S Chien. Published by SAGE.
Advances in Doctoral Research in Management, Volume 2 (2008). Edited by Luiz Moutinho and Kun-Huang Huarng, World Scientific.
Advances in Doctoral Research in Management (2006), Volume 1, co-edited with Graeme Hutcheson and Paulo Rita (World Scientific).
Strategic Marketing (2003), co-authored with Laszlo Jozsa (Elsevier).
Strategic Management in Tourism (2000). Published by CABI.
Contemporary Issues in Marketing, co-authored with Martin Evans (MacMillan Business 1999).
Strategic Planning Systems in Hospitality and Tourism, co-authored with Paul Phillips (CABI 1998).
Quantitative Analysis in Marketing Management, co-authored with Mark Goode and Fiona Davies (Wiley 1998).
Financial Services Marketing - A Reader co-edited with Arthur Meidan and Barbara Lewis (The Dryden Press 1997).
Applied Consumer Behaviour (1996), co-authored with Martin Evans and Fred van Raaif. Published by Addison-Wesley.
Expert Systems in Tourism Marketing (1996), co-authored (lead author) with Paulo Rita and Bruce Curry. Published by the International Thomson Business Press.
Tourism Marketing and Management Handbook (1995) Student Edition, co-edited with Stephen F Witt. Published by Prentice-Hall International.
Cases in Marketing Management (1995), second edition. Published by Addison-Wesley.
Computer Modelling and Expert Systems in Marketing, (1994), co-authored (lead author) with Bruce Curry, Fiona Davies and Paulo Rita. Published by Routledge.
Tourism Marketing and Management Handbook, (1994) second edition, co-edited with Stephen F. Witt. Published by Prentice-Hall International.
Cases in Marketing of Services - An International Collection (1993) co-edited with Arthur Meidan. Published by Addison-Wesley.
Applied Marketing Research (1992), co-authored (lead author) with Martin Evans. Published by Addison-Wesley.
Problems in Marketing: Analysis and Applications (1991). Published by Paul Chapman Publishing.
Managing and Marketing Services in the 1990's (1990), co-edited with Richard Teare and Neil Morgan. Published by Cassell plc, England.
Cases in Marketing Management (1989). Published by Addison-Wesley.
Tourism Marketing and Management Handbook (1989), co-edited with Stephen F. Witt. Published by Prentice-Hall International.
Other research publications
He has over 350 refereed international publications.
In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services among others. He is also a member of the Editorial Board of several international academic journals. Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.
Professional activities
Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He holds Visiting Professorships at the University of Coimbra, Portugal, and the University of Hull, England. Has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan, Turkey, Ireland and India.
HONOURS AND RECOGNITION AWARDS
Name included in the "International Who's Who" of the Historical Society, 2008, 2009.
Highly Commended Paper at the Literati Network Awards for Excellence 2006, Cleopatra Veloutsou, G. Ronald Gilbert, Luiz Moutinho and Mark M.H.Goode," Measuring Transaction Specific Satisfaction in Services: Are the Measures Transferable Across Cultures?, European Journal of Marketing (2005), 39, 5/6: 606-628.
Contributor with 25 articles to the EMERALD University of Glasgow Award - one of the highest contributing universities (50) to EMERALD Journals (1989-2005).
Outstanding Paper Award 2003 - Emerald's Literati Club Awards for Excellence, Luiz Moutinho and Paul A Phillips, "The Impact of Strategic Planning on the Competitiveness, Performance and Effectiveness of Bank Branches: A Neural Network Analysis", International Journal of Bank Marketing, 20, 3: 102-110, 2002.
Name included in the Who's Who in Scotland 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, Carrick Media, Scotland
Highly Commended Award 2001 - Luiz Moutinho and Anne Smith, "Modelling Bank Customer Satisfaction through Mediation of Attitudes towards Human and Automated Banking", International Journal of Bank Marketing, 18, 3 (2000)
Best Paper Award, Relationship Marketing Track, Academy of Marketing Annual Conference, University of Derby, England, 5-7 July 2000, "The External Contingency and Internal Characteristic of Relationship Marketing", co-authored with Charles Chien.
"Best in Research" Award 1998 - The Marketing P's Awards, sponsored by "Marketing and Advertising" Review, IPAM - Portuguese Marketing Management Institute, Ministry of the Economy, Ministry of Science and Technology and Tetra Pak, Portugal.
1997 Award for Excellence - Highly Commended Article, "The Effects of Free Banking on Overall Satisfaction: The Use of Automated Teller Machines", The International Journal of Bank Marketing, 13, 4, 1995, with Mark Goode.
