Patrick Poon
Dr., Head and Associate Professor of the Department of Marketing and International Business, Lingnan University, China.
Academic and Professional Qualifications
Ph.D. (Technology Management & Marketing), University of Queensland - 1999
METM (Engineering & Technology Management), University of Queensland - 1992
Diploma (Medical Laboratory Science), Hong Kong Polytechnic University - 1982
Research and Teaching Interests
Cross-cultural marketing, services marketing, consumer behaviour, new product development, knowledge management, social marketing.
Research/Publications
Journal Articles
- Evangelista, Felicitas, Patrick Poon, and Gerald Albaum (forthcoming), "Using Response Behaviour Theory to Solicit Survey Participation in Consumer Research", Journal of Marketing Management.
- Zhou, Yanfeng, Patrick Poon and Guang Huang (forthcoming), "Corporate Ability and Corporate Social Responsibility: The Role of Product Involvement", Journal of Global Marketing.
- Poon, Patrick, Felicitas Evangelista and Gerald Albaum (2010), "Attitudes of Migrants Towards Foreign Made Products: An Exploratory Study of Migrants in Australia", Journal of Consumer Marketing, Vol. 27, No. 1, 35-42.
- Poon, Patrick, Lianxi Zhou and TS Chan (2009), "Social Entrepreneurship in a Transitional Economy: A Critical Assessment of Rural Chinese Entrepreneurial Firms", Journal of Management Development, Vol. 28, No. 2, 94-108.
- Zhou, Lianxi, Lefa Teng and Patrick Poon (2008), "Susceptibility to Global Consumer Culture: A Three-Dimensional Scale", Psychology and Marketing, Vol. 25, No.4, 336-351.
- Albaum, Gerald, Joel Herche, Julie Yu, Felicitas Evangelista, Brian Murphy and Patrick Poon (2007), "Differences in Marketing Managers' Decision Making Styles within the Asia-Pacific Region: Implications for Strategic Alliances", Journal of Global Marketing, Vol. 21, No. 1, 63-78.
- Poon, Patrick and Kan Chan (2007), "University-Industry Technology Transfer in Hong Kong", International Journal of Learning and Change, Vol. 2, No. 1, 109-125.
- Patrick Poon, Felicitas Evangelista and Gerald Albaum (2005), "A Comparative Study of Management Styles of Australian and PRC Marketing Managers", International Marketing Review, Vol. 22, No.1, 34-47.
- Patrick Poon, Michael Hui and Kevin Au (2004), "Attributions on Dissatisfying Service Encounters: A Cross-Cultural Comparison between Canadian and PRC Consumers", European Journal of Marketing, Vol. 38, No. 11, 1527-1540.
- Patrick Poon and Shantha Liyanage (2004), "Commercialisation of Biotechnology in Newly Industrialised Economies", International Journal of Biotechnology, Vol. 6, No. 2/3, pp.243-259.
- Patrick Poon, Gerald Albaum and Felicitas Evangelista (2003) "Why People Respond to Surveys: A Theory-Based Study of Hong Kong Respondents", Journal of International Consumer Marketing, Vol. 16, No. 2, 75-90.
- Shantha Liyanage and Patrick Poon (2003), "Technology and Innovation Management Learning in the Knowledge Economy: A Techno-Managerial Approach", Journal of Management Development, Vol. 22, No. 7, 579-602.
- Felicitas Evangelista, Gerald Albaum and Patrick Poon (1999), "An Empirical Test of Alternative Theories of Survey Response Behaviour", International Journal of Market Research (formerly known as Journal of the Market Research Society), Vol. 41, No. 2, 227-244.
Book/Software Review
- Patrick Poon (2003), "Comments on the Book by Shantha Liyanage and Alan J. Jones: Investing in Knowledge Capital: Management Imperatives", International Journal of Technology Management, Vol. 26, No. 8, 918-920.
- Gerald Albaum and Patrick Poon (1994), "Review of Proclus", Journal of Marketing Research, Vol. 31, No. 2, 582-583.
Book Chapter
- Introduction to Business, in Chinese, 2001 (2nd ed) and 1998 (1st ed), Vol. 1 and 2, co-authored with C.K. Ng, Chyau Tuan, Michael Hui and Linda Ng, Excellence Publication Co., Hong Kong.
Other Publications
- Grund, Michael, Oliver Heil, Patrick Poon and Sergio Moccia (2010), "Competitive Advantage of Swiss Products, Firms and the Nation", Research Series 06/2010, GfM Swiss Society for Marketing (in German), pp. 1-12.
- Patrick Poon (2004), "Customer Relationship Management and Its Implementation", Publication of Y's Theme, Chinese YMCA of Hong Kong, Vol. 46, 7-18.
Editorial Work
Guest-Editing of Journals
- Guest editor of Journal of Global Marketing (Special Issue on Ethical and Social Issues in Global Marketing)
- Guest co-editor of Journal of Teaching in International Business, with Prof. TS Chan (Special Issue on International Business Teaching in Greater China Region)
Editorial Review Board Member
- Journal of Global Academy of Marketing Science
- Interdisciplinary Journal of Information, Knowledge and Management
- Interdisciplinary Journal of Knowledge and Learning Objects
- International Journal of Mobile Learning and Organisation
Journal Reviewer
- International Business Review
- Journal of Global Marketing
- Journal of Global Academy of Marketing Science
- Journal of International Consumer Marketing
- Journal of Consumer Behaviour
- European Journal of Marketing
- Journal of Business Research
- International Journal of Biotechnology
- International Journal of Learning and Change
- International Journal of Management and Decision Making
Professional Affiliation
- Member of Association for Consumer Research
- Member of American Marketing Association
- Member of Academy of Marketing Science
