Rosanna Garcia
Associate Professor of Marketing, College of Business Administration, Northeastern University, USA
Education
1999 – 2002 Ph.D. in Marketing, Minor in Complex Systems, Michigan State University,
1986 – 1988 Master of Business Administration, Marketing and Finance, William E. Simon Graduate School of Business, University of Rochester,
1979 – 1984 Bachelor of Science, Chemical Engineering, Bachelor of Arts, Business Economics, University of California, Santa Barbara.
Research grants
National Science Foundation Grant, “ADVANCES: Advancing Women in Interdisciplinary and International Networks”, 2008;
Center for Innovation Management Studies (CIMs) in conjunction with HiTEC Initiative at North Carolina State University Grant, “Diffusion of nanotechnology in a network of academic and industry scientists”, 2007;
National Science Foundation Grant, "Implications of automotive greenhouse gas policies on materials flows: A life cycle approach integrating engineering, public policy, and market decisions," Co-PI with RIT, University of Michigan and University of California Berkeley, 2006.
Research interests
Diffusion of resistant innovations;
High-technology marketing;
Marketing of future technologies;
Agent-based modeling methodology;
Complex systems from a marketing perspective.
Employment experience
Academic
February, 2009 – June, 2009 University of Groningen, Netherlands, Visiting Professor of Marketing;
2008 – Present, Northeastern University, Boston, MA, Associate Professor of Marketing;
2002 – 2008 Northeastern University, Boston, MA, Assistant Professor of Marketing;
1998 – 2002 Michigan State University, Lansing, MI, Graduate Research Assistant/Lecturer.
