Carmen Abril Barrie
Ph.D., Associate Professor of Marketing, IE Business School, Complutense University, Madrid, Spain.
Education
• Ph.D. Economics and Business Science, Complutense University (Madrid);
• MBA, IESE (Barcelona, University of Navarra, and University of California at Davis);
• BA in Mathematics, Complutense University (Madrid).
Appointments
• Associate Professor, IE Business School;
• Associate Professor, Complutense University;
• Marketing Vice President ‘Pepsico Beverages', Spain and Greece;
• Marketing Director, ‘Pepsico', Spain;
• Member of the ‘Pepsico International', Executive Marketing Committee;
• Marketing Manager, Unilever Spain;
• Member of the Innovation Center, Unilever.
Honors and Awards
• "Teaching Excellence Award", IE Business School;
• "Marketeer of the Year" by Advertising Age;
• Best Advertiser Award in the Spanish National Advertising Festival
• Two "Gran Prix", 5 gold , 5 silver and 3 bronze in San Sebastian Festival, and two Bronze Lyons in Cannes;
• ‘Pepsico International' Marketing Award;
• ‘Pepsico High Performance Leadership and Innovation' Award;
• Member of the American Marketing Association.
Teaching Interest and Seminars
• Marketing Professor: MBA, Executive MBA and Master in Marketing Management at IE Business School;
• "Innovation Management and Creativity" MBA in Spain and Italy;
• "Marketing in China" Executive MBA at Shanghai;
• "International Strategic Branding seminar" in Madrid and Ecuador;
• Marketing Professor, Complutense University;
• Board member of the "International Store Brand Forum", Complutense University.
Research Interest
• Marketing innovation;
• Store brands;
• Pricing strategies.
