George Avlonitis
Ph.D., Professor of Marketing, Department of Marketing and Communication, Athens University of Economics and Business, Greece
EDUCATION
Ph.D. Doctoral Research in Marketing, University of Strathclyde, Scotland (1980).
M.Sc. Industrial Administration, University of Aston in Birmingham, England (1974).
Diploma in Management Studies, University of Wolverhampton, England, (1973)
B.Sc. in Business Administration, University of Piraeus (1971)
ACADEMIC POSITIONS
BOOKS - CONTRIBUTIONS TO BOOKS
"Dictionary of Marketing and Advertising", ed. by M.J. Baker, MacMillan Press, 1984.
"The Management of the Product Elimination Function: A Theoretical and an Empirical Analysis". Advances in Business Marketing, Volume 1, Arch G. Woodside (Ed) JAI Press Inc., 1986, pp. 1-66.
"Effective Product Decision Making in an Industrial Environment". Handbook of Business Marketing Management - Advances in Business Marketing and Purchasing, Vol. 6, Arch. 6, Woodside (Ed.) JAI Press Inc.,1992 (together with A. Kouremenos).
"Product Management" in the The Oxford Textbook of Marketing, Blois K. (Ed), Oxford University Press, 2000
"Product Portfolio, Strategy and Management", (with Papastathopoulou, P.), Sage Publications, 2005 (forthcoming)
PARTICIPATION IN ACADEMIC FORA
American Marketing Association (AMA)
Academy of Marketing Science
European Marketing Academy (EMAC)
Chartered Institute of Marketing (U.K.)
Marketing Academy (U.K.)
Greek Marketing Academy
Hellenic Institute of Marketing
EDITORIAL REVIEW BOARD MEMBERSHIP
European Journal of Marketing
Journal of Business Research
Journal of Euromarketing
Journal of International Consumer Marketing
Journal of Marketing Channels (1999-2002)
Journal of Teaching in International Business (1990-1993)
Journal of Transnational Management Development
International Journal of Research in Marketing (1989-1993)
International Journal of Internet Marketing and Advertising
ADVISORY BOARD MEMBERSHIP
International Business Press of the Haworth Press Inc.
Ph.D. Doctoral Research in Marketing, University of Strathclyde, Scotland (1980).
M.Sc. Industrial Administration, University of Aston in Birmingham, England (1974).
Diploma in Management Studies, University of Wolverhampton, England, (1973)
B.Sc. in Business Administration, University of Piraeus (1971)
ACADEMIC POSITIONS
1990 - Present: Professor of Marketing, Athens University of Economics and Business, Department of Marketing and Communication
1986 - 1990: Associate Professor of Marketing, Athens University of Economics and Business, Department of Business Administration
1982 - 1985: Lecturer in Marketing, Strathclyde University, Scotland, Department of Marketing
1981 - 1982: Post-Doctoral Research Fellow, Strathclyde University, Scotland, Department of Marketing
ACADEMIC ADMINISTRATION1986 - 1990: Associate Professor of Marketing, Athens University of Economics and Business, Department of Business Administration
1982 - 1985: Lecturer in Marketing, Strathclyde University, Scotland, Department of Marketing
1981 - 1982: Post-Doctoral Research Fellow, Strathclyde University, Scotland, Department of Marketing
Director of the Master of Science (part-time) in Marketing and Communication with New Technologies at the Athens University of Economics and Business.
Director of the Athens Laboratory of Research in Marketing (A.LA.R.M.), of the Department of Marketing and Communication, Athens University of Economics and Business
Head of the Department of Marketing and Communication (former Management Science and Marketing), Athens University of Economics and Business, 1997-2000
Wide thesis/dissertation supervision experience at M.Sc.,MBA, Ph.D. level.
External examiner in dissertations submitted at the University of Strathclyde (Μ.Sc. in Marketing).
External examiner at University of Ulster (Programs offered at ICBS, Thessaloniki, 1994-1997)
PRIZES, DISTINCTIONS AND AWARDS
Elected Vice-president in the European Marketing Academy (1990-1993) Elected Fellow of the Chartered Institute of Marketing (UK) Best paper award from the Academy of Marketing Science, (2nd World Marketing Congress, Stirling University, Scotland). Highest Quality Rating Award from ANBAR for the paper «Marketing Orientation and Company Performance: A Comparative Study of Industrial vs. Consumer Goods Companies», published in the Industrial Marketing Management, vol. 26, no.5, 1997 Best Paper Award for the paper entitled "Market Orientation Development: A Comparison of Industrial vs. Consume Goods Companies", Journal of Business & Industrial Marketing, vol.16, no.5, pp.354-81, 2001 (with Gounaris S.) Elected President of the Hellenic Marketing Academy (1998 - ) Elected President of E.C.R. (Effective Consumer Response) Hellas (1995-1998)
Director of the Athens Laboratory of Research in Marketing (A.LA.R.M.), of the Department of Marketing and Communication, Athens University of Economics and Business
Head of the Department of Marketing and Communication (former Management Science and Marketing), Athens University of Economics and Business, 1997-2000
Wide thesis/dissertation supervision experience at M.Sc.,MBA, Ph.D. level.
External examiner in dissertations submitted at the University of Strathclyde (Μ.Sc. in Marketing).
External examiner at University of Ulster (Programs offered at ICBS, Thessaloniki, 1994-1997)
PRIZES, DISTINCTIONS AND AWARDS
BOOKS - CONTRIBUTIONS TO BOOKS
"Dictionary of Marketing and Advertising", ed. by M.J. Baker, MacMillan Press, 1984.
"The Management of the Product Elimination Function: A Theoretical and an Empirical Analysis". Advances in Business Marketing, Volume 1, Arch G. Woodside (Ed) JAI Press Inc., 1986, pp. 1-66.
"Effective Product Decision Making in an Industrial Environment". Handbook of Business Marketing Management - Advances in Business Marketing and Purchasing, Vol. 6, Arch. 6, Woodside (Ed.) JAI Press Inc.,1992 (together with A. Kouremenos).
"Product Management" in the The Oxford Textbook of Marketing, Blois K. (Ed), Oxford University Press, 2000
"Product Portfolio, Strategy and Management", (with Papastathopoulou, P.), Sage Publications, 2005 (forthcoming)
PARTICIPATION IN ACADEMIC FORA
American Marketing Association (AMA)
Academy of Marketing Science
European Marketing Academy (EMAC)
Chartered Institute of Marketing (U.K.)
Marketing Academy (U.K.)
Greek Marketing Academy
Hellenic Institute of Marketing
EDITORIAL REVIEW BOARD MEMBERSHIP
European Journal of Marketing
Journal of Business Research
Journal of Euromarketing
Journal of International Consumer Marketing
Journal of Marketing Channels (1999-2002)
Journal of Teaching in International Business (1990-1993)
Journal of Transnational Management Development
International Journal of Research in Marketing (1989-1993)
International Journal of Internet Marketing and Advertising
ADVISORY BOARD MEMBERSHIP
International Business Press of the Haworth Press Inc.