IM - Aims and Scope
The journal represents results of theoretical researches of scientists and practical experience of companies concerning use of innovative marketing instruments.
Addresses the issues of marketing theory and practice, particularly those concerning the most burning aspects of studying and forecasting of demand, prices, and the organization of R&D for the new creation, advertising and PR.
Of high priority for the journal are materials of just the innovative nature, including those devoted to: critical analysis of marketing; overview of new marketing tendencies; non-traditional methods of dealing with marketing issues; use of psychology methods while creating new products, their promotion, in price formation, etc.
The main objectives of the publications are the exposure of problems of goods selling stimulation, developments and acceleration of the turnover for the purpose of the best satisfaction of customer needs and making a profit, finding the innovative solutions of these problems with the further dissemination of research results.
The readership of the journal is scientists, Ph.D. students and students, consultants in the sphere of marketing, and also personnel of companies.
The journal is published quarterly.